Global Product Marketing Manager, Cell Sorter
Location: Bay Area
The company is an innovative manufacturer of flow cytometry and cell sorter instruments and software. Their flow cytometry instruments are used by scientists across the globe in pharmaceutical, CRO, cancer research, and academic research institutions. Due to company growth, they now have an exciting opportunity to join their team as the Global Product Marketing Manager for their Cell Sorter product line.
Manage the marketing strategy and execution of the cell sorter business as it relates to the brand, product portfolio, and services.
Develop, implement, and manage new and/or existing products in a portfolio by writing and implementing product marketing plans, participating as the business lead on product development teams, and providing data related to competitors, the market, product positioning, revenue and unit forecasting, and pricing strategies.
Develop recommendations and create business cases for new products and actively manage their commercialization and lifecycle post launch.
Produce and drive credible regional market-based forecasts. Size market opportunities and profit targets for product portfolio.
Generate and nurture leads, grow brand recognition, and stimulate interest in cell sorter products through effective content marketing.
Identify and create effective promotional collateral marketing pieces and fine tune those pieces using ROI analytical tools.
Work with global teams to identify and coordinate relevant conferences/tradeshows.
Coordinate with domestic and international business units to ensure consistency with marketing communications activities and plans.
Responsible for growing customer engagement through user meetings, webinars and working with Content Marketing to create web-based tools.
Actively engage with R&D, Operations, Quality, Regulatory, Field Service, Sales, and Finance departments by providing marketing input on potential new products or product enhancements.
Coordinate the Collaborations Manager and technical application specialists to identify collaborators for generation of white papers, data sheets and publications relevant to the assigned product.
BSc, MSc, or PhD: Immunology, Cell Biology, Biological Sciences, Biomedical Sciences, Cancer Biology, Life Sciences, Biology; or related field.
Thorough knowledge and experience with flow cytometry and cell sorting.
Experience as a Product Manager, Application Specialist, Core Manager, or similar would be advantageous.
Strong communication (written and verbal), interpersonal, relationship building, analytical, project management and planning skills.
Field Application Specialist, Technical Application Scientist, Flow Cytometry Specialist, Flow Cytometry Support Specialist, Flow Cytometry Core Manager, Flow Cytometry Core Director, Cell Sorter, Cell Sorting
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