Regional Marketing Manager, Clinical Diagnostics – Central Europe
The company is a global leading manufacturer of instruments and consumables used in the clinical diagnostics market. Their products are for autoimmune, serology, immunohematology, multiplex and diabetes testing. They now have an exciting opportunity to join their team as the Regional Marketing Manager for Central Europe.
The primary goal is the development of actionable go-to-market strategies and tactics for Central Europe, including DACH, Nordics, UK, Czech Republic, Hungary and Poland.
The position is a mix of home office based and in their Munich office. Occasional travel across the region in order to support the local sales teams.
Continual assessment of market and evolving customer needs in the sales regions with research, monitoring and mapping of most attractive growth opportunities and identifying gaps.
Participate in the strategic planning process for your region, being the representative of the marketing plan to regional sales managers and the voice of regional sales into the marketing planning process.
Collaborate with Sales and Marketing teams to regionally adapt, if needed, initiatives/activities from the marketing plan and prioritise any extra specific activities needed during the year.
Collaborate with Product Marketing, Market Development Manager and Marketing Operations to execute on regional initiatives, campaigns, events, ads, and demand generation campaigns within the region.
A degree, MSc or PhD is preferred: Immunology, Cell Biology, Molecular Biology, Genetics, Genomics, Life Sciences, Biological Sciences, Proteomics, Biotechnology, etc.
Commercial or customer facing experience working with diagnostics products is essential for this position; Sales, Applications, Marketing, Product Management, Product Support, or related commercial function.
Fluent German is essential.
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